Roller banners have been a long favourite marketing tool at exhibitions, trade shows and in retail as part of a point of sale display. To get the best out of your roller banner, here are 4 common mistakes people make which lowers the success and life of roller banners…
4 mistakes people make with roller banners:
- Design them ineffectively
- Position them incorrectly
- Using poor quality images
- Don’t care for the banner stand
Design Them Ineffectively
If you are not highly skilled in design, its best to leave it to a professional, an ineffectively designed roller banner will not have your desired effect. Here are some design points worth check listing:
Don’t clutter your banner with information, too much text will stop people being able to grasp your message in time, so you should aim to make them as simple as possible. It’s also important to ensure the text you do include is big enough to be easily read. Also make sure you don’t include any spelling mistakes, so double check all text and ask someone else to proofread in case you missed anything.
It is very important you include your logo on your roller banner! Your logo and core message should both be at the top of the banner as it is where most people first look.
Using colour is important to ensure your banner stand attracts attention, but using too many colours will create confusion and won’t represent your brand, instead keep to your brand colours and be mindful of background colours to make sure text is easily readable.
Include a tag line or slogan as this will help you to build brand identity and gives your roller banner a core message.
Contact details also need to be included at the bottom in big and bold text to ensure your customers can easily read and write down your details if you are unable to talk at the exhibition. Brand colours and fonts should remain consistent and your social media channels should be included as a way customers can instantly connect with you and offers them an alternative way of them contacting you.
Position them incorrectly
For your roller banner to be successful, you must position it correctly, not only to ensure its visibility is not reduced, but also to give maximum effectiveness. Banner stands are effective at entrances, to attract visitors and display useful information such as signalling the entrance and giving directions at exhibitions and events. 2m roller banners are also useful to display information beside promoted products. Another important aspect to think about is where do visitors tend to spend time and wait? For example, you could position your banner where queues are frequent such as along checkouts, or where people sit.
Using poor quality images
Another mistake some make is using poor quality images on their roller banners. Perhaps because they don’t have any suitable pictures of their own or don’t want to spend money on using stock images.
It is well worth it to have a photographer take pictures of your business and products/services so that you have a professional representation of your business and a source of images you can use for all types of media. Paying for stock images are also a great option if you don’t want to pay for a photographer or hire a studio, many websites offer royalty free images and provide you with thousands of professional photographs.
Also when using images off the internet they may not be the right resolution, resulting in a pixelated blurry print. This will give an unprofessional appearance of your business and the message on the roller banner will lose credibility.
Another issue here is using irrelevant images, often that relate to the business but not the core message of the roller banner perhaps in order to fill empty space. It’s best to check you need every image that you have used and that they support your core message, dealing with any extras it is most effective for them to be taken off.
Don’t care for the banner stand
Banner stands must be taken care of correctly in order for them to last as long as possible. Firstly it’s important to not stick things to your roller banner such as notes and stickers, this is a mistake that people make in order to grab more attention and give information on the day, but ends up marking the roller banner and ruin it for its next use. This will cause a sticky residue to be left behind on your banner and can remove colour.
If your roller banner starts to gather dust or dirt, then it’s vital you are careful when cleaning your display. Banner stands should be wiped gently with a damp cloth, to avoid the risk of damaging the print.
And lastly, when transporting your roller banner, care must be taken to avoid damage. It’s important to disassemble first and store correctly, such as placing graphics in a carry case or graphics tube.